The Professional Squash Association (PSA) and DPD Netherlands have signed a multi-year agreement which will see the international parcel delivery company sponsor a PSA World Tour Gold tournament scheduled for April 2019 at their new headquarters in Eindhoven to mark the grand opening of their new distribution centre.
In addition to the tournament – which will be named the DPD Open and feature both a men's and women's event – the PSA and DPD Netherlands will stage three promotional events on glass courts held at iconic locations throughout the Netherlands to activate the partnership.
As part of the agreement, DPD Netherlands will also become the headline sponsor of the Dutch Squash Federation, which includes title sponsorship of all national championships and the Dutch Junior Open as well as the TMG Junior Series, which is the official junior squash circuit in the Netherlands.
“We are pleased to sign this agreement with DPD Netherlands and are looking forward to bringing world-class squash back to the Netherlands in April,” said PSA Chief Commercial Officer Tommy Berden.
“DPD are an internationally recognised brand and have shown a significant commitment to supporting squash in the Netherlands, from the junior level right up to the professional circuit.”
“We are excited to work with DPD over the course of the agreement and are confident of putting on a great event on their new premises next year.”
DPD Netherlands Chief Executive Eric Dietz added: “We see a clear match between our company and squash. The sport is fast and dynamic and the professional game in particular is developing rapidly through a range of innovations.”
“Being able to host a major professional sporting event at our own site to mark the opening of our new headquarters and distribution centre is a great example of the versatility of squash and the unique ability that the spectacular glass court offers to the sport. It enables us to showcase our new facilities, generate significant exposure and engage with our key stakeholders around the DPD Open. In that light I am pleased to be able to announce that one of our prime business partners, the BEUMER Group, will become a co-sponsor of the event.
“Squash clearly has a lot of growth potential when the innovations introduced at the PSA World Tour filter down to grass roots level and we would like to be part of this development and help shape the future of the sport.”